PageLoad and the effects

Pageload – what does that mean? Why is it important to your website and how can you influence the pageload of your WordPress website? You can find out here.


To understand the pageload of a website, the following example may help:

The shopping for the week is on. You can not carry more than four full shopping bags

Sure, you could carry more bags with a car, but purchase and costs are against you, or you’d rather walk the short distance.

One of the shopping bags is replenished unsolicited by the supermarket with advertising material and surveys – there are only three left.

An additional shopping bag is filled with products that you do not need at all – only two bags left at your disposal.

Another bag is filled with empty packaging of other products because the supermarket has not sorted them out before.

In the end, you will only have one bag left for your products – the rest will be filled with products or legacies you just do not need.

Most websites are built on this principle – we do it differently.

Transferred to your website – what does that mean for your visitor?

Tracking & Advertising

Many websites exaggerate and follow the motto: “a lot helps a lot”.


Often, many more features are provided than are actually needed.

Technical debt

Websites that have grown over the years often deliver legacy issues, at best without function, in the worst case with unresolved bugs or security holes.

What’s left

If you set a limit on how much weight your website should have – how much do you give away through avoidable ballast?

To the points above, we are planning to create articles, which we will link to later.

What exactly is the Pageload?

The pageload is generally a term for the weight of your website. This consists of the following factors:

  • Size of the page including all files.
  • Number of files, especially from external sources.
  • Duration until the entire site has been delivered from the server to the user.

Size of the page

According to Google, a website should be a maximum of 1600 KB. Even users with a 3G mobile connection should be able to load a website within a maximum of 10 seconds.

But even with faster Internet connection, many users have slow devices, use their smartphones for many years and therefore prefer fast websites.

Therefore, make sure that you do not exceed the 1600 KB target.

Number of files

Especially with mobile data connections, the number of files that can be downloaded at the same time is limited – even more: the connection setup often consumes additional time.

Check your website with PageSpeed InsightsMatchMetrics recommendation: A maximum of 50 requests should be required to load your website – this includes every resource on your website, including images, as well as files that deliver plugins or themes. The average in Germany varies between 72 and 177 resources, depending on the industry.

Make sure that you do not spend more than 50 resources on your website – don’t forget feature-rich subpages.

Duration of website delivery

For example, use PageSpeed Insights to check how long a user needs to wait to interact with your site – not just the time it takes to transfer the data. Also, the effort required by the browser to calculate your design or scripts will delay the appearance of the website.

On average, it takes 22 seconds to fully load a mobile landing page. 53% of all visitors to a mobile website will leave directly when the loading time is more than 3 seconds.

Your loading time is over three seconds? Then there’s a high chance that the bounce rate on your site is over 50% – improving load time is your biggest lever to improve the user experience and conversion rate. We recommend a maximum loadtime of 0,5 seconds.

Use your Pageload for content

Good content consumes memory, must be transferred and computed for viewing in the browser – do not give away meaningful capacity for plugins that you do not really need or for a theme that is wasteful of your capacity.

A low pageload will result in a higher PageSpeed and this will improve your site’s Google Quality Score – in the Organic Index and in Adwords.

We’ve created a PageSpeed comparison for Top WordPress themes – see how our SV100 theme performs compared to the most popular WordPress themes – and which tools and tweaks you can use to improve your site’s PageLoad instantly.