Fully automatic multi-lang website & shop with WPML » straightvisions GmbH

WPML offers an all-purpose solution for multilingualism.

We have been using WPML for years – and the longer we use it, the less the possibilities of the alternatives are enough for us. Some advantages can be recognized quickly – others only become clear when you regularly work with translations.

WPML is extensive – and offers countless features that you don’t know you’ll need yet. This article is intended to give you a preview and inspiration about the possibilities.

You can also learn how your website can be automatically translated.


May it also be something more?

A wide range of features also means many ways to configure a website incorrectly.

WPML offers numerous possibilities.

WPML offers unbeatable advantages and gets out everything that is possible in multilingualism – many assistants and automations offer great structures and processes to reliably translate a website into numerous languages. At the start, many options can certainly be skipped. However, if you want to take full advantage of multilingualism, then do not forget not only your content, such as contribution pages, but also the following components of your website:

  • WordPress Core & Backend
  • Navigation menus
  • Theme, Plugins

In addition, WPML offers the possibility to translate contributions and pages by machine – more on that later.

String Translation

Translate everything

With the translation of strings in WPML can translate pretty much every aspect of your site.

The standard texts of the WordPress Core can be found under the text domain “default”. You will realize that the original strings – mostly in English – cannot be changed by you.

WPML justifies this with the fact that it is not intended for the modification and maintenance of source texts, but for translations. As a workaround, WPML recommends setting up the source language as the target language.

Navigation Menus

Translation and synchronization

Show required content types

Some content types are hidden by default. You can use the Screen Options to display them. The options can be reached at the top right via the button “Adjust view”.

In the Screen Options you can show and hide required content types.

Instead, use the possibility to insert references, i.e. pages, contributions, categories, etc. – The advantage is that WPML always uses the translated version of the content in the respective language.

Synchronize navigation menu

With WPML, you can now conveniently synchronize any menu between languages.

Themes & Plugins

Strings, Strings, Strings

The string translation is also made available by WPML via a second entry page – here you can see all string domains divided by themes and plugins and get an overview where the translations are not yet complete.

Translation Management

Manage translations

WPML offers various wizards,
to facilitate translation management.

Translation Dashboard

The Translation Dashboard gives you an overview of which content has already been translated.

Translation Roles

Assign rights to individual users for translation tasks, for example to allow them to only translate to specific languages.

Translation Services

Have your website translated into any language by professional translators. You have the choice of numerous international agencies, which you can commission from WPML for the translation of individual texts.

Translation Jobs

You can create translation tasks from all types of content, which can then be implemented by the translators.

Advanced Translation Editor

Separate translations from layouting

One of the biggest time savers in translation is when you can concentrate purely on this task.

Technically, the translation of a contribution takes place in such a way that a duplicate is created and the texts are exchanged with the translations. We know of no other solution that makes this possible as elegantly as WPML. To do this, activate the Advanced Translation Editor in the WPML settings – this function is too compatible with the Gutenberg Editor.

When you edit a translation, you will see a comparison of the original language and the translation. You can now translate the page sentence by sentence.

The highlight: If you should change the original page later – whether content or by a layout adjustment – it is enough to save the article once in the Advanced Translation Editor and the current layout and the changed content are transferred to the translation – the editor will show you which new sentences you still need to translate and retain the translations of the un changed sentences – you can change them here at any time if necessary.

machine translation

Artificial intelligence translates surprisingly well

Syntax, context, style: the best translations are obtained by a human professional – but artificial intelligence is catching up and machine translations are getting better and better. Just give it a try, because for many websites the free monthly quota of WPML is sufficient.

You have the choice between the translation services of Microsoft, Google and Deepl.

The machine translationintegrates seamlessly into the Advanced Translation Editor – the content is automatically translated and you then have the opportunity to correct the sentences afterwards. The results of the machine translations are usually surprisingly good and above all save a lot of time.


WPML offers numerous other functions, finds broad support for other plugins and confidently maps almost every scenario – especially WooCommerce shops benefit from the extensive possibilities of WPML.

The many possibilities are realized by countless configuration options and WPML provides interfaces for further programming.

For you as a website operator, this means that you definitely have to reckon with training effort at WPML – for this you will be gifted with an all-in-one solution.

WPML increases the loading time of the website a bit,especially in the backend – this will probably only change when multilingualism is part of the WordPress Core. Until then, caching plugins help to achieve top speeds in the frontend again. In the backend, the speed can also be increased by some tweaks – WPML is a multi-language system solution for WordPress and accordingly time should be invested to achieve optimal configuration.

Article series: WordPress Multi Lang

This series of articles gives an overview of the current possibilities, advantages and disadvantages as well as an outlook on the future.

About the author

Matthias Bathke is Managing Director of straightvisions GmbH. As a GDPR expert and PageSpeed evangelist, he is keen to develop stable and efficient solutions for our customers.

Need help?

We are happy to advise you so that your WordPress website is optimally set up for multilingualism – just contact us.

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